How Nike localizes “football”

In the US, football season has officially begun (there goes my weekends).

But outside of the US, football season means something entirely different.

So how does a global sporting goods company like Nike manage this heavily weighted word?

Here are two screen grabs from Nike’s new navigation menu:

Nike US

Nike UK

Nike uses the same word but simply changes the icon.

Certainly removes any ambiguity from the word ‘football.’

 

(Visited 67 times, 1 visits today)

2 Replies to “How Nike localizes “football””

Comments are closed.