Social Aggregation Case Study: KPMG@Davos

In my last post I noted how Cisco has created the social aggregation page: Social@Cisco. This page is simply a global template that allows Cisco to plug in different local feeds for different markets.

I should also note that KPGM has created an event-specific page specifically for the World Economic Forum: KPMG@Davos.

The page blends together feeds and languages and it allows you to drill down by theme or keyword. What I most like is the real-time aggregation of all feeds.

Social aggregation is a hot topic across many of the companies I’ve spoken with lately and for good reason. By unlocking the content within these feeds and presenting them to users — ideally grouped by language and/or country — you create a much more engaging (and local) experience.

 

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.