The dangers of building a brand on a tenuous country code

About two years ago I wrote with concern about Bit.ly’s use of Libya’s country code.

I noted that It’s always important to keep in mind that a company can’t “own” a domain the way it owns real estate.

Now it appears that companies that have built brand names on Libya’s country code are facing difficult times. TechCrunch writes that Letter.ly and Abrupt.ly have lost their domains as a result of the Libyan crisis.

What about Bit.ly you may wonder?

Awhile back, Bit.ly registered J.mp, which I speculated at the time was part of a plan to fully migrate away from .ly.

Perhaps the time to make the migration is now.

PS: I’ve compiled a list country codes used to creatively build brand names.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

2 thoughts on “The dangers of building a brand on a tenuous country code”

  1. I heard a similar story about owl.ly
    I wonder why people register domains with .ly when they have no connection to Libya?

  2. I personally own a domain registration service http://www.nl.ae, we’re also using a not so common extension. However, I believe that for our purposes, there is no alternative. Great post though!

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