Google features a 4th of July logo at Google.com today.
This is not all that unusual; Google has been doing this for several years now. But there is an inherent flaw in hosting an American visual at Google.com: The .com address is not synonymous with USA.
I know, it’s a picky thing. And yet it’s not such a picky thing. I work with numerous multinationals that now host their American Web sites at the .us domain — and their global Web sites at the .com domain. This makes perfect sense.
And yet Google, in applying the American visual to the .com site, perpetuates this idea that .com is a uniquely American URL.
Granted, Google doesn’t show residents of France and Germany and other countries this visual even if they input Google.com; Google uses geolocation to serve up localized Web pages based on the Web user’s location.
I understand Google has a dilemma on its hands. Because most Americans believe .com to be an American domain, Google might appear unpatriotic if it didn’t continue this .com/4th of July tradition.
But what I would like to see happen is Google launching a .us search engine. Not only would Google benefit from having another country country code to monetize, but those multinationals that currently host .us Web sites would be rewarded for their efforts.