Apple iPhone 3G illustrates the value of a global design template

Apple today announced the iPhone 3G — a tri-band phone that will operate in most countries around the world. So it’s no surprise that Apple wants to sell the iPhone in as many of these countries as quickly as possible.

Fortunately, Apple supports a consistent design across its many country Web sites. So when it came time to go live with the translated Web content on 22+ local websites, the process was a relative breeze. Here are four country home pages:

Apple global design template

Imagine how difficult this undertaking would be if each country had it own unique Web design requiring the redesigning of visuals for each site.

When it comes to global rollouts, it’s hard to argue with the efficiency of using a global template.

A globally consistent product requires a globally consistent Web site.

Having said this, Apple could still improve a great deal when it comes to Web localization. That is, a number of the local Web sites really aren’t all that local. Like this clip, from the Japan site — an A/V demo of the new MobileMe service — which is available in English only.

Apple Mobile Me Japan

(Visited 31 times, 1 visits today)

Tagged as:

Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

Comments are closed.