58% of Europeans online will buy online this year

Forrester Research has released new research that says that European online spending has grown more than 50% over the past year and that Europeans will spend more than US$70 billion during the upcoming Christmas season.

Here are the top five markets based on online spending:

  • UK: $20 billion
  • Germany: $12 billion
  • France: $6.5 billion
  • Italy: $2.1 billion
  • Netherlands: $1.9 billion

Leisure travel, clothing, and consumer electronics will account for more than half of the money spent online.

These numbers are significant and further illustrate the importance of Web localization.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.