AOL has just gone live with its India Web portal as the company seeks to grab a growing slice of this rapidly growing market.
Says Ron Grant, AOL president and COO, “This is a very important — I would say critical — market for us. India has the highest priority in our international business.”
AOL already has a customer service center in India and roughly 2,000 employees.
But I wouldn’t say that AOL is late to the party.
Depending on how you measure Internet penetration (particularly cyber cafes), India has between 20 and 50 million Internet users. This is a lot of people, but in a country of 1.1 billion, it’s really not that many at all.
This party is just getting started.