The Dangers of Not Going Global

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From an old Wall Street Journal article I just came across about the success of Tommy Hilfiger abroad:

“You become vulnerable if you are just going to operate in the U.S. marketplace,” says Fred Gehring, who headed Tommy Hilfiger’s European operations before becoming chief executive of the whole company last year. Hilfiger’s growing international operations have helped stabilize the company as it turns around troubled U.S. operations under the ownership of private-equity firm Apax Partners.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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