Lionbridge Launches Freeway 2.0 (What happened to 1.0?)

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Lionbridge today formally launched its new hosted translation memory service: Freeway 2.0.

The press release features glowing testimonials from Sybase, Nikon, and Ryanair. These companies, and roughly 70 others, have been using the “1.0 version” and have been pleased with the results.

No company particularly wants to be a beta tester for new software, so I’m guessing that’s the motivation behind the rapid advance to 2.0. The name also ties in nicely with Lionbridge’s vision of the “Localization 2.0” generation of content globalization that we are now entering.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.