Wal-Mart: Taking Bad PR Global

While I realize that Wal-Mart is a lightning rod for publicity, both good and bad, I’m constantly amazed at just how poorly the company manages to avoid the bad variety.

Now it seems it has generated a fair amount of negative press in Germany thanks to a new “ethics code” it has distibuted to its German employees. Apparently Wal-Mart’s ban against personal relationships among co-workers (quite common in the US) isn’t so common in Germany. And the locals aren’t too happy about it.

You can read all about it at the Always Low Prices blog.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.